GE、執行力、成長力、人材、でも一番は「徳」

A few weeks ago, Jeffrey R. Immelt, the chairman and chief executive officer of the world's most valuable and most admired company, stood before General Electric's 200 corporate officers and said it would take four things to keep the company on top. Three of those were predictable: execution, growth, and great people. The fourth was not: virtue. And it was at the top of his list.

　GEをトップ企業とする4条件とは何か--Fortuneが書いている。執行（実行、execution）、成長（growth）、人材（great people）。しかし、筆頭は「徳」（virtue）だという。なるほど。それが21世紀の超優良企業の条件下もしれない。「greed」ではないわけだ。